2025 LANDMARK AWARD NOMINEES
ALVIN HAWKINS
(B. 3/3/1915 - D. 7/8/1970)
Hometown: Spartanburg, SC
As Bill France Sr. began the daunting task of building the foundation of NASCAR, Alvin Hawkins was there as a foremost advisor. Hawkins, NASCAR’s first flagman, attended the momentous 1947 meeting at the Streamline Hotel in Daytona Beach, Florida, that signaled the start of what would become the National Association for Stock Car Auto Racing. Later, France and Hawkins established NASCAR racing at Bowman Gray Stadium. The Hawkins family continues to operate the quarter-mile track, one that is an institution in the sport and a crown jewel for short track racers throughout the country. In 2015, Bowman Gray Stadium celebrated its 1,000th NASCAR race. Through the years, the Stadium has hosted a variety of NASCAR series, including the premier series from 1958-71. Its premier series winners list includes NASCAR Hall of Famers Lee Petty, Rex White, Glen Wood, Richard Petty, Junior Johnson, David Pearson and Bobby Allison.
Lesa France Kennedy
(B. 05/24/1961)
Hometown: Daytona Beach, Florida
Lesa France Kennedy is the Executive Vice Chair of NASCAR and one of the most influential women in sports. In her more than 30-year career with ISC (International Speedway Corporation), Kennedy advanced through several key executive positions with increasing responsibility including Secretary, Treasurer, Executive Vice President and CEO. Kennedy spearheaded the revitalization of Phoenix Raceway, and the state-of-the-art Daytona Rising project at Daytona International Speedway. She also helped cement NASCAR’s presence in the Midwest with the building of Kansas Speedway. Kennedy has been honored by Forbes, Adweek, Sports Business Journal, the National Women’s History Museum and is enshrined in the Cynopsis Sports Hall of Fame.
DR. JOSEPH MATTIOLI
(B. 8/11/25 - D. 1/26/1912)
Hometown: Pocono, PA
One of the most universally revered members of the sport of auto racing, Dr. Joseph (Doc) Mattioli founded Pocono Raceway in 1968 in the lush and scenic Pocono Mountains. Doc, a dentist and World War II veteran, and his wife Rose, a podiatrist, purchased property in the area and were approached about building a race track on site – something that intrigued the couple even though they had never been to a race. The rest is history – as they. The 2.5-mile triangular-shaped track has hosted all of America’s top racing series but has been a particularly prime stop on the NASCAR schedule. It was designed by two-time Indy 500 winner Rodger Ward and each of the three turns is completely different – each modeled off another track. Some of NASCAR’s biggest heroes own Pocono trophies, including all three seven-time champions (Richard Petty, Dale Earnhardt and Jimmie Johnson). In all, 13 NASCAR Hall of Famers have a Pocono Cup Series win. Unique to the facility is solar energy “farm” set on dozens of acres surrounding the track making it the largest solar-powered sports facility in the world.
LES RICHTER
(B. 10/6/1930 - D. 6/12/2010)
Hometown: Riverside, CA
Les Richter achieved extraordinary success as both a NASCAR executive and a National Football League defensive star. After becoming an All-American and All-Pro as a hard-nosed lineman and linebacker, Richter, a native of Fresno, California, brought an incomparable work ethic to the world of motorsports. His second career began in 1959 at Riverside International Raceway, where he quickly rose to become president and general manager in 1961. Richter, affectionately known as “Coach” throughout the motorsports industry, came to NASCAR in 1983 and evolved into one of the most important advisors to then-NASCAR Chairman/CEO Bill France Jr. as NASCAR’s popularity expanded. Richter was named NASCAR's executive vice president of competition in 1986 and the senior vice president of operations in 1992. His last job in motorsports was as vice president of special projects for Auto Club Speedway in Fontana, California, a track he helped come into existence. Richter was named to the College Football Hall of Fame in 1982. He was inducted into the Pro Football Hall of Fame in 2011. Richter passed away in 2010 at the age of 79.
Dr. Dean Sicking
(B. 10/15/1957)
Hometown: Muenster, Texas
The impact Dr. Dean Sicking has made in keeping drivers safe cannot be overstated. Sicking is best known as an inventor of the SAFER (Steel and Foam Energy Reduction) barrier, an advancement that has saved countless lives over the past 20 years. Following the death of Dale Earnhardt in 2001, NASCAR partnered with Sicking and the Midwest Roadside Safety Facility at the University of Nebraska-Lincoln to better understand the circumstances and help prevent future tragedies -- a partnership that remains in place today. In addition to designing the SAFER barrier, Sicking studied each track’s incident history and helped implement a plan to cover the most dangerous areas immediately. Currently, all NASCAR national series race tracks feature SAFER barriers. For his efforts, Sicking was named winner of the Bill France Award of Excellence in 2003 and was awarded the National Medal of Technology and Innovation by President George W. Bush in 2005.
Images courtesy of ISC Archives/Getty Images
